Privacy policy
Last updated: 28 January, 2026
This Privacy Policy sets out how Belessia (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit belessia.com (the “Site”), make a purchase, or otherwise engage with us (together, the “Services”).
When we use “you” or “your”, we mean any person who uses the Services, including visitors, customers, and anyone else whose personal information we collect in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may revise this Privacy Policy from time to time to reflect updates to our practices, changes in legal requirements, or operational reasons. Any revised version will be posted on this page and the “Last updated” date will be updated.
How We Collect and Use Your Personal Information
We collect personal information to run our store, complete and deliver orders, communicate with you, and improve the Services. The personal information we collect depends on how you interact with the Site.
In addition to the specific purposes described below, we may use personal information to:
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Communicate with you
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Provide, operate, and improve the Services
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Comply with legal requirements
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Detect and prevent fraud and misuse
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Protect our business and our customers
What Personal Information We Collect
Information You Provide Directly
When you use the Services, you may provide personal information, including:
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Contact information such as your name, address, email address, and phone number
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Order information such as billing and shipping address, payment confirmation, and order details
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Customer support information such as details you provide when you contact us by email or other channels
You may choose not to provide certain information, but that may limit your ability to use some parts of the Services.
Information Collected Automatically
When you access or browse the Site, we may automatically collect certain information about your device and usage, including:
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IP address
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Browser and device details
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Pages viewed and interactions with the Site
This information may be collected through cookies and similar technologies (including pixels, web beacons, SDKs, and session replay/recording tools). We use these technologies to understand how the Site is used, improve performance and usability, and help prevent fraud. Where required by law, we use non-essential cookies and recordings only after you provide consent through our cookie banner/settings.
Microsoft Clarity (heatmaps & session recordings)
We use Microsoft Clarity to better understand how visitors use the Site using heatmaps and session recordings (replays). Clarity may collect usage information such as pages viewed, scrolling, clicks, and technical details (for example, device/browser information and IP address). We use this information to improve the Site, diagnose problems, and optimize the customer experience.
Please do not enter sensitive information (for example, full payment card details) into free-text fields on the Site. We do not intentionally use Clarity to collect sensitive personal information.
Google (Analytics & Advertising)
We may use Google services such as Google Analytics and/or Google Ads (through Google Tag Manager) to measure website performance, understand how visitors interact with the Site, and, where enabled, deliver and measure advertising.
Google may collect and process information about your device and your use of the Site, including cookies and advertising identifiers, IP address, and event data. Learn more about how Google uses information from sites or apps that use its services: https://policies.google.com/technologies/partner-sites
If we enable Google advertising features (for example, remarketing), third-party vendors, including Google, may use cookies to show ads based on a user’s previous visits to this website or to other websites. You can manage or opt out of personalized ads via Google Ads Settings: https://myadcenter.google.com/
Information from Third Parties
We may receive personal information about you from third-party providers that help us operate and improve the Services, including:
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Shopify, which powers our online store
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Payment providers, which process payments securely
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Analytics providers (including Microsoft Clarity) that help us understand site usage and improve the Services
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Advertising/marketing partners (where used) that help measure performance and improve marketing relevance
Any information we receive from third parties is handled in accordance with this Privacy Policy.
How We Use Your Personal Information
Providing Our Services
We use your personal information to:
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Process payments and fulfill orders
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Arrange shipping and manage returns
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Communicate with you about your order or account
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Provide customer support
Marketing and Advertising
With your consent where required, we may use your information to send marketing emails or show you relevant advertisements. You can opt out of marketing communications at any time.
Security and Fraud Prevention
We may use your information to detect, prevent, or investigate fraud, unauthorized activity, or misuse, and to help keep the Services secure.
Cookies
We use cookies and similar technologies to operate and improve the Site, remember preferences, analyze traffic, and support security. Some cookies are strictly necessary for the Site to function, while others are used for analytics and marketing.
Microsoft Clarity cookies: When enabled, Microsoft Clarity may set cookies such as _clck (stores a user ID/preferences for this site) and _clsk (links multiple page views into a single session recording), and may also use CLID (identifies when Clarity first saw this user on any site using Clarity).
Google cookies/identifiers: When enabled, Google services (for example, Analytics and Ads) may set or access cookies or similar identifiers for measurement and, where applicable, advertising or remarketing, based on your consent selections in the cookie banner.
Cookie choices: You can manage cookie preferences through our cookie banner/settings (where available). You can also control or disable cookies through your browser settings. Disabling cookies may affect the Site’s functionality.
More information about Shopify cookies is available here:
How We Share Personal Information
We share personal information with third parties only when needed, including:
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Service providers such as payment processors, shipping partners, and IT/hosting providers (to operate the store and fulfill orders)
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Analytics providers (including Microsoft Clarity) to understand Site usage and improve the Services
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Marketing/advertising partners (where used) to measure performance and, where permitted, show relevant ads
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Authorities where required by law
No sale of personal information: We do not sell your personal information for money. We may share limited personal information with service providers and (where applicable) analytics/marketing partners to operate, measure, and improve our Services and marketing.
Third-Party Websites
The Site may include links to third-party websites. We are not responsible for the content or privacy practices of third-party websites. We encourage you to review their privacy policies separately.
Children’s Information
Our Services are not intended for children. You must be the age of majority in your country to make a purchase. We do not knowingly collect personal information from individuals under 16.
Data Security and Retention
We take reasonable steps to safeguard your personal information, but no method of transmission or storage is completely secure.
We keep personal information only for as long as necessary for the purposes described in this policy (for example, fulfilling orders, providing support, meeting legal obligations, and resolving disputes). For Microsoft Clarity, session recordings are typically retained for up to 30 days, while heatmaps and labeled/favorited session data may be retained longer (up to 13 months), unless deleted earlier.
Your Rights
If you have a concern or complaint about how we handle your personal information, please contact us first using the details below. If you are located in the EEA/UK, you may also have the right to lodge a complaint with your local data protection authority.
Depending on your location, you may have rights relating to your personal information, including:
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Access to your personal information
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Correction or deletion of your personal information
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Restriction of, or objection to, processing
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Withdrawal of consent
To exercise your rights, please contact us using the details below.
International Transfers
Your personal information may be processed outside your country of residence, including in countries where our service providers operate. We take measures to ensure appropriate safeguards are in place.
Contact information
Email: [email protected]
Store Name: Belessia
Customer Service hours: Monday to Friday, 8:00 AM – 5:00 PM (GMT)
Saturday – Sunday: Closed
We aim to respond within 1-2 business days.
Business name: DigitalSoothing
KVK Number: 85759562
Business address: Fugelweide 4a, 9254 GP, Hurdegaryp, The Netherlands